Presentations

Q&A

Thu, 20 Oct 2022 08:51:09 GMT

HOW VIDEO IS CHANGING COMMERCE AND HOW WE MARKET

Thu, 20 Oct 2022 08:51:03 GMT

Julius Altenburger, Product Manager @TwentyThree
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How can you create exceptional digital customer experiences with video marketing, webinars, content marketing, video full funnel and personal video? We’ll get some strategic and tactical insights in this talk.

HOW DIGITAL ASSET MANAGEMENT DRIVES SEAMLESS COMMERCE AND CONTENT EXPERIENCES

Thu, 20 Oct 2022 08:50:28 GMT

Claudene Kidd, Channel Manager EMEA @ Bynder
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Claudene will invite us into a strategic and pragmatic talk about how DAM unites experiences for your composable digital set up to create and thrive. Furthermore, she’ll give us insights into how DAM is extremely valuable in igniting your e-commerce content engine.

THE ROLE OF PRODUCT DATA IN CONNECTING YOUR COMPOSABLE SOLUTION

Thu, 20 Oct 2022 08:50:08 GMT

Nikki Ratcliffe, VP Marketing @ Pimberly
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The quality of your product data ultimately determines the quality of your customer experience. It’s integral to all aspects of your retail business - product pages, marketplace listings, pre and post-purchase emails, social media, and search engines. The list goes on. But how many brands are leveraging this?

In this session, we’ll delve into the power of connecting your product data in driving digital success, how easy it can be to do this and myth-bust some common misconceptions about the power of a PIM.

Expect insights on maximizing ROI, driving employee retention, and setting up your business for marketplace and international growth.

ARE YOU READY FOR COMPOSABLE, AND HOW DO YOU START?

Thu, 20 Oct 2022 08:49:45 GMT

Steve Gale, Group Commercial Director @ CTI Digital
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At a time when we’re focussed on rising costs and maximising our investment in technology, how will moving to a Composable approach help and where do you start?

In this talk, we explore the steps in setting out your objectives, auditing what you have and determining what needs to stay, what needs to change and the order of priority. We look at how to evaluate the different technologies and determine which is the right fit for your organisation. We’ll discuss some real examples and some of the challenges we see as an agency.

THE BUSINESS-CENTRIC COMPOSABLE DXP

Thu, 20 Oct 2022 08:49:31 GMT

Thomas Eldblom, CTO @ Pentia
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Thomas discusses why a business-centric approach is so vital for success with modern digital platforms, as well as the role of technology in a composable DXP.

For businesses to be competitive in a fast-paced, cut-throat marketplace, mindsets need to change. This includes moving to an outside-in, customer-centric and outcome-focused approach. Modern digital experience platforms (DXPs) need to reflect this reality and live in the high-speed development track with focus on change, fast time-to-market and innovation.

This requires a new mindset in IT where business objectives are front-and-center and where the platforms are composable and agile as opposed to monolithic and feature driven.

HOW TO BE FUTURE-FIT: WHY COMPOSABLE GIVES BSC SCALE WITHOUT COMPROMISE

Thu, 20 Oct 2022 08:48:13 GMT

Steve Ward, CTO @ British Safety Council & David Lillington, Managing Director @ Reading Room
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British Safety Council had an immediate need and a big ambition – they had to deliver better digital services to members in the UK now, but also meet the future needs of members and partners across the globe.

Realising these ambitions without compromise required a composable solution, with a baked-in ability to scale and adapt as the future unfolded.

In this interview we will discuss: 1) How to ask the right questions and avoid compromise, 2) Why Umbraco and Ucommerce were chosen as a best-in-breed solution and 3) Why a close and candid client-agency relationship is essential.

COMPOSABLE COMMERCE WITH UCOMMERCE AND UMBRACO

Thu, 20 Oct 2022 08:48:07 GMT

Jesper Lyngbye, VP Tech Partnerships @ Umbraco & Søren Spelling Lund, CEO @ Ucommerce