Hi everyone. My name is Claudene Kidd. I'm a Channel Manager at Bynder. I'm a Channel Manager at Bynder, one of the leading Digital Asset Management solutions, globally. And my presentation today is really gonna cover why we advise that content experiences is really now the center of digital services. So today I'm just gonna cover these four points, starting off with just an overview of the state of the digital economy and how we think that that's been really affected by today's consumer behavior. Then we're gonna look at the rise of content experiences and give you our view on what we thought were the six key characteristics that actually produce an exceptional content experience. We're then gonna look at the power of the connected digital ecosystem. And then I'm just gonna finish off with giving you some real-life examples in terms of where clients have been And it's just an overview for those who are not familiar with Bynder. We are one of the leading DAM players in the market. Um, I probably know everyone's probably got their diagram, but we've been in the business since 2013 We started off as one of a SaaS-first company, which is quite different for a DAM station, and quite quickly moved to other leadership positions. And that's really been based on our view that DAM is not just a repository for your products, campaign, or brand assets, but it's really the driving force, or the engine actually delivering all of your content experiences to market. We actually provide that very significantly and at scale. We've grown up in the business for just over a year and a half. We've taken on over 1000 customers within that time. And on a monthly basis, we actually provide, or we process four billion assets on our platform to our customers and to their customers. And that's really done again with the economies or leveraging the economies at scale, but also the connectivity that we have with all of our partners and clients in MarTech and Ecom systems. In terms of our roadmap in the way that we deliver that. So obviously a partner or CTI Digital, or many other CMS systems, Umbraco also being one of the partners that we work with to actually bring an out-of-the-box connector, so again, just trying to make the whole experience as easy as possible. So this is a visual of the Bynder platform at the heart, there's obviously a repository for visual assets, as mentioned that can really capture additional product information, but most organizations have it for the brand's content and all of the campaign content as well. We divide the life cycle of an actual content assets into 4 areas. So the creation of an asset, in terms of the content itself and also the operations that leads to that process. We have the management side which really enables control and the ability to really pin down the template of the content, ensuring that your brand identity is consistent throughout the whole process. And then we have the distribution. So again, really important in enabling our clients content to be connected both upstream and downstream. So whether you're pulling assets in from stock repositories, or actually tailoring them in need to be represented on CMS, etc. And then the final area is the analytics, so bringing insights and understanding what's happened to that content and what the point is. So what kind of output or impact is there, actually. In terms of this situation today, we are in an accelerated digital era. I think that most organizations don't understand or and don't quite grasp how complex this could be. We've got many different channels that everyone is now consuming or having their content on, different form factors, devices, different platforms, and that really kind of drives trial and error in terms of content's velocity, so how much speed market that you actually need to respond now and actually provide new content, but also the rarity of content. So again, the different form factors, the different systems that you need to represent all of those items on. And this has really created a perfect storm and it's really difficult for organizations to get their arms around and understand the best way to find the approach and control that situation. I think that's really given rise to a concept called content experience and combine this perspective. We're not talking about a technology in this area. What we're really talking about is the mode of operation and to actually great content that journey, and we really feel that there are 6 characteristics to actually achieve the essential content areas. So there's been a lot of noise, let's say, in the market in terms of customer expectation, customer experience, and Bynder commissioned a survey with which you can actually access on our website. But in it we found that while there's been lots of investment in different technologies to try to control the content, things such as PIMs, Ecom, CMSs, and there's also been a lot of investment in the management, such as the digital officers, customer experience managers, social media managers. But in spite of that organizations are still reported that their or their marketers specifically reporting that they don't feel that their companies still have the customer experience at the heart of any of the decisions that they're making. When we dug a bit deeper, we found that the reason for that occurence is really still around disjointed, disconnected systems, which I think we've heard many times. But that has also opened up and let us see from customer and partner experience that it's not the actual products or even the technology that people have challenged with. It's actually more understanding how an experience, how the digital experiences are influencing consumers' journey and the investors' decision to buy or not buy. I think that kind of encapsulates not just those surveys, but our day-to-day conversations that we have with our partners and clients. So we then have to ask the question, do we have the right priorities in terms of picking different tech stacks to achieve that kind of exceptional content or client experience. And if you look below the waterline, I mentioned before that most organizations have been investing in different tech stacks to either manage or control and that content. But if you really think about what and why, even you and I decide to buy or when you decide to buy online, it's got nothing to do with technology or even really the product, it's more really about the experience that you have and how you identify with the brand, the product, how easy it was, and if you can relate to it personally. So what we still find, even though everyone is aware of this trend, if you could use some good examples, but if you just google some of the leading brands today, you will find that if you try and actually look for byproducts on one of their different channels you're gonna experience disconnected and inconsistent experience. I think this is something that most people underestimate how it can really impact and reduce your ability to improve your revenue sales. And if you compare that to something like this, you will really see how seamless, how easy it is for the user to identify and then actually clean that purchase. So in terms of how to do this in our experience, in terms of DAM implementations, we usually find kind of three different user cases or ways that companies will push this. So traditionally you will have DAM as operational politics as I mentioned before. We've now actually been seeing that because other teams need to collaborate and be engaged in the operation and management of that content. More companies are actually looking for more functions, and DAM can again provide those tools and access to those different teams to collaborate and provide that endpoint. In Bynder, we're having more and more discussions and implementing what we now call strategic DAM. So in addition to being a repository, being able to enable collaboration, we are also now being alongside our partners to provide connected ecosystem. So connecting the DAM and using that as a powerful power engine to call content upstream and downstream into all of the systems below. And in terms of the six elements or the six characteristics have been built to find exceptional content, brand consistency - so how do organizations enable their teams, their content to really pin down and ensure that the look and feel of any of the content going out is as the brand identification would like to be. And relevantly, how can you ensure that the content of your provider is personalized as the context for the audience or the area you're trying to actually reach? The speed and agility is how can you control and scale up all of those activities without removing any of the quality or any of the other challenges that you will receive from speeding up processes. Distribution we've already touched on. So how can I connect my content to all of my different upstream and downstream solutions and how can it actually help me execute my immediate market start. Scale, how can I do all this without increasing my head count or having significant cost, and then underpin all this is performance. So what is the actual impact on the outcome of actually using that content? So just to end my presentation, I'm gonna just go through some quick examples on how are organizations that we work with, deliver. And we have a record of global spirit brands, they use DAM not only as a single source of truth but they enable their marketeers to tweak any of their global campaigns and then actually bring that relevancy. And what a good example actually how they've done this very well is they received some 5% ads from one of their campaigns where all they did was literally just swap out the city name and the backdrop. So many people may be familiar, they are an organization that provides technology solutions to dentist orthodontics. They actually use marketing automation call plus their CMS connected to the DAM and they're now actually able to service all of their field reps but also the dentist and orthodontics directly from their marketing tool. Again, just increasing their speed. Then we also have Cleo. So their tech unicorn software, they provide solutions and distribute all of their content and they kind of template in basis. So all of them not just internal staff partners, any developers and developing software for them. They can access all on brand content and then actually tweet that on the fly so they can actually get to market as quick as possible as well. And then we have--. They are very interesting charity and what's unique about the way that they've approached distribution of content in this case is they're using our DAM And our service called the A. T. to, on the fly, transform content before it's sent to the CMS in the most optimized way. Before taking on our solution, they used to have designers that used to create one variation of an asset. And they used to have to pay designers to actually create different variations painted on which website or social system that they're actually gonna be. We're taking all that away. And that process is now automated directly from the DAM. They create one version the DAM, and they point and direct it to each other system. And the DAM actually also automates the resizing. And finally have... They are another company It is also a really good example of how they connected their DAM. And also PIM to increase their E- Commerce performance and actually increased revenue sales by 10%. So, like most organizations during the pandemic, there was a very critical need to kind of move to on shelf or online capability. They basically saw very quickly that by connecting the PIM and the DAM and actually automated it. And that drove all of their e-commerce. So they continue to find ways to connect their DAM and provide the parts of content experiences. And that is my presentation.