So my name is Julius Altenburger, I'm a Product Manager at a company called TwentyThree. We are a company doing everything around video but more on that later on in my presentation. What I'm going to talk about is how video is changing commerce and how we market. And I want to start with a very bold claim: video loves e-commerce. This is for different kinds of reasons over the years video and e-commerce has had kind of a separate relationship. I'm gonna take the next 15 minutes that I have here to work a little bit through why I think it's a great match and they actually work great together and should work even more together. So over the years video and e-ommerce have developed a lot, a lot of changes both in technology and looks, I mean from the very early days there where video was this and e-commerce was this, everything takes space, taking ages to retrieve, but it still had this kind of charm of being something new that everybody wanted to test out. Over the years, it developed a lot to the kind of boom times where everybody was taking their baby steps of getting their first videos somehow on the internet. And also getting the online commerce really running. Now we're in a place where actually we have moved to something totally different where the experiences have moved to be more video-based, more visual, more interactive overall. Everything is getting more professional but also even easier to produce and that is why more and more companies really see the value of using video as part of their strategies and everything that they do, but what I think is for today, composable commerce tech is comprised of a lot of things of the CMS system such as Umbraco, product information such as Pimberly, DAM such as Bynder, and much much more. I think you all know know the challenges around all different kinds of systems, systems, all different kinds of functions and everything needs to work together. But we also think that video should be a central part of it and video should be kind of a connecting part between all of those building points. Because with video you have the chance to rise above the competition and outlast the all the text based experiences or help people outlast the text based experiences that you still have a lot of places on the web. Why is that? We see 73% of people may more make a purchase after actually watching a product video. 70% prefer video over other content types. Overall video is really powerful tool. Why is video this really powerful tool? Because it's inherently human. You create a human touch point instead of the anonymous storefront. It's easy to produce. It's not something where you need a truckload of people anymore. It's engaging. It really gets all the customers that use decides they are reaching to be touched on an emotional basis. And also it's something for everyone, it's something that not only the marketing team necessarily is doing anymore, but everyone is working with. As you can see um here, I've tried to map out kind of the flow of how maybe the classical e commerce flow which is has been in the past largely text based, but also what we see is the new normal would be this. The new normal includes video throughout all the touchpoints that you have and to actually not to tell you the wrong numbers here, I'm just quickly going to check my notes. To have all those those different kinds of touch points. I'm gonna run you through with little case company that I've invented and I might also make a little bit of a fool of myself in the next few minutes because you will see myself on video with videos I've recorded because it's easy. So let me take you through the story of booklovers.com, our my secret little e-commerce company that is selling books on the web. It's previously run mostly with text, but now it's moving to video-based experiences. They are implementing video throughout the whole funnel. In there, they are doing it through for the first stage through social campaigns. Really putting video as the big basis also as one of the previous speakers who were talking was also talking about the importance of video and how it connects on different kind of social platforms today. So this is a really powerful tool to get the awareness because to actually get the people into your side, also launching new content, launching new products, launch events through webinars. There's a very powerful tool to actually get people engaged in first, But then it's also all about getting the people in and further towards the purchase. And for that we see that 70% of shopping carts are left abandoned overall. And with personalized re-marketing, you can actually increase the return of investment by very, very large numbers. So through automated video touch points that are basically giving you the opportunity to send personalized videos. But also kind of in a one-to-many fashion to the people that are reaching your e-commerce website can be very powerful. There's a lot of great content in it. I can see. So in my worth coming back to have a look, I'm pretty sure I would have come back to actually get that book out of that. So moving on throughout the funnel, we move over to the stage where people are actually purchasing the books. So in there, we see that, more than 9% of marketers are actually putting video as part of their marketing strategy about a great deal and product videos. I think also, what were referred from Bynder product videos are also a very important thing for people to see what they are considering to buy and actually getting that emotional connection to the product. Moving on. We are getting into the place where the product is purchased and you are waiting patiently to get your book delivered to you at home. So within our next space delivery info is also your touch point that can be generated so So she'll be with you in just a few days. I don't know everyone in the warehouse is handling the pages that way. But anyway. Delivery is such a crucial part, because 54% of people choose where they buy because of how the works and how they are actually how quickly they are getting their product because it's all about quick time to value for yourself and with the things that you get as part of your e-commerce experience after the purchase might be okay. What's this company I purchased there once but never came back. So, an important touch point there is newsletters. It's directly targeted at Steve this one. I think that's just a coincidence here. So, newsletters are this great way of actually re-engaging with your customers. Also they all receive newsletters every day. You all receive newsletters from all different kinds of companies. But what we really see is that including video in it increases not just the open rate but also the number of unsubscribe that the rate of power. How many people actually unsubscribed from? your newsletters? And part of that is also a pretty surprising fact that I found out that it's not even just having video on it, but just using the word video as part of your newsletters is actually a thing that keeps customers more within the range of your company. Last but not least, 41% of webinars are hosted to share information with your community. And a very important thing in commercial. Well today is actually building communities around you, around your brand. And really keeping people engaged with you as a company. it can be uh In terms of video touch points in a lot of ways including exclusive webinars, event branding, exclusive Q&As. Such as this thing here for booklovers.com. So getting real and getting people on video is the key here as part of the video funnel and e-commerce funnel, and what we can see is that overall we are working with 78%, it's the number in which the website traffic is rising just with actually through having video on your website. So I think to round it off a little bit, what I've shown you is that video can actually be a key to include in terms of to rise above the competition by creating those video-based experience is throughout the funnel. But also all of this can be done with platforms such as TwentyThree, with webinars, with personal video, with the video libraries actually storing all your company videos to use them, spots which is kind of our take on the embed coach getting people to getting everyone to easier and get videos on the website. And also in terms of being composed getting all your data on your videos and everything around that all the analytics, into different systems, such as Hobspot, Salesforce. Also one of the very important things and also one of the reasons why I'm standing here, using different systems to actually get those videos on there, where we are currently working on an integration, so that through Umbraco for instance, you can just easily embed the video on your website. This is something that already a few companies have tried. We are the GDPR-compliant and EU-hosted solution on the market. There's a lot of things coming from across the across the Atlantic on this, but we think that is also going to have a stance on that from a EU perspective. So overall, video really loves e-commerce. We just hope that e -ommerce also loves us back. And that's my finishing words, so thank you. And if there are any questions, let me know. I'm just curious about the if you're looking at the cost of a company creating, take an email, when they're basically doing all the text based as opposed to doing it by video. Is it comparable? Because if I go to a client and I say you should consider video, isn't that much more creation of video compared to some person in marketing working out the content and text. So what I would say is that of course, you have an initial investment in terms of having kind of the solution to use video. But as soon as you really start using video with more than 2-3 people out of an organization, it becomes as cheap as having mail and having every having everything text-based also because it's a thing as I showed that you can implement in a lot of different places. So it's not just helping you on the mail side. It's also helping you on some of some of your landing pages, some of the things for whatever you use to stream live events and much more. Thank you.